Brand Management

Brands are our business. Whether it’s our sporting clients’ personal brands, or the brand of your company, we work with you to develop a strategy to elevate your brand and deliver measurable results.

Sports Management

An innovative full-service management and marketing agency that represents professional athletes. Our clients benefit from expert contract negotiations, supported by a dynamic business group focused on building brands and driving revenue.

About The ASM Family

ASM was founded on the unique combination of the knowledge and experience of Dougie Keen and the support network of the multi-national Ampito Group.

Sports Management

A client-first attitude translates to unparalleled personal attention and service. We have earned the confidence of our clients as we see their careers through from beginning well into retirement. Whether you play as part of a team or work as an individual, we have the knowledge and experience to evolve your career and personal brand, right from its infancy.

Ampito Sports Management works with each client to develop unique, individualised brand plans that maximise earning potential through endorsements, public relations and community outreach. From blue chip companies to up-and-coming brands, we posses the knowledge and relationships to secure partnerships that elevate our clients’ profiles. Through strategic media placements and appearances, our clients’ professional success and off-field interests are showcased in a way to maximise exposure across a number of audiences.

“Dougie and the Ampito Sports Management team are as dedicated to me and my career as I am. I know that all I have to worry about is my performance on the pitch – the ASM team ensuring everything off the pitch falls into place. Not only do they make sure I am getting the best deal, they make my whole life easier – it’s like we’re one big family.”
Leonardo Da Silva Lopes, Peterborough United

Brand Management

ASM knows that every brand has a story. We bring that story to life through our end-to-end brand management services. Our areas of expertise include strategy, negotiation, brand activation, hospitality, event management, implementation, and measurement.

Thanks to the family feel and wide reach of the Ampito Group of businesses, ASM offers a unique proposition – all the personalised service and attention you would expect from a boutique agency, paired with the experience, relationships, access and influence that are usually reserved for only the bigger firms.

“Dougie and the Ampito team have a great personal and professional approach. I always feel like their number one priority and I know they want to develop and build my brand to be the best. They understand my vision and everything they do has a real family feel.”
Marvin Ambrosius, Fit Freaks

The ASM Family

Dougie Keen (BSc)

From his early days as a professional football player at Stevenage, through to his years working as a producer and reporter at Sky Sports News, Dougie brings more than 15 years industry experience direct to your career. His long-held passion for sport underpins his dedication to ensure you get the best deal possible – both on the field and behind the scenes.

Dougie knows the industry and, more importantly, he knows his clients. He will spend the time to get to know you and understand the direction you want your career to take. It is this personal touch, and Dougie’s honesty and integrity, which leads to him being more than just part of your team, he is an extension of your family.

The Ampito Group

Ampito Sports Management stands apart from the crowd. We not only manage your career, we utilise the Ampito Group family of companies to offer a fully rounded service. Whether you’re looking for a secure mobile phone network, a fully personalised ‘smart home’ or for marketing and website design and build services, the Ampito Group has all this, and more in-house. With over 30 different businesses across the technology, telecoms and digital media arena. The skills, experience and knowledge of a team of more than 100 professionals is at your disposal.

With Dougie’s industry experience and the Ampito Group’s portfolio of businesses, Ampito Sports Management is dedicated to all aspects of our clients’ careers. We leave nothing to chance when it comes to preparing for success. When you join Ampito Sports Management, you join the Ampito family.

Telephone: +44 870 352 1001

1st Floor Swan House
37-39 High Holborn
London WC1V 6AA


65 Rue des Trois Fontanot
92000 Nanterre

New York

3rd and 4th Floors
57 West 57th Street
New York 10019

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